A Look Ahead: 2024 AI and Privacy Predictions

Topic: Artificial Intelligence (AI)

In 2024, organizations will recognize the need for Secure AI — and take meaningful steps to mitigate the risk associated with AI/ML capabilities.  

Dr. Ellison Anne Williams, Enveil Founder and CEO

This year proved we are firmly in the AI era. Driven by data, the impact these technologies have on our lives, businesses, and society at large will only continue to grow. But 2023 also proved that the benefits AI capabilities deliver are not without pitfalls. The increased use and exposure spurred by developments in Generative AI raised unprecedented awareness around the power of AI/ML, but it also illuminated the foundational need for privacy and security. In the final quarter of the year, we saw global leaders including the White House, the G7, CISA, and NCSC release privacy-oriented directives aimed at driving AI users to meaningful action. Many of these guiding documents pointed toward implementing technology-powered solutions such as Privacy Enhancing Technologies (PETs). 

A family of technologies uniquely equipped to enable, enhance, and preserve the privacy of data throughout its lifecycle, PETs secure the usage of data and allow users to capitalize on the power of AI while mitigating risks and prioritizing protection. While PETs have been used to unlock value for cross-silo applications such as encrypted search for some time, 2024 is the year the focus will extend to their applicability in the AI arena for use cases such as encrypted model training and evaluation. PETs enable us to harness AI in a manner that does not increase organizational risk, compromise sensitive data, or sacrifice our values, all factors that will be key to ensuring we can responsibly capitalize on the power of AI in the year ahead.

Topic: Privacy & Compliance  

Driven by organization's need to securely and privately leverage data across silos and boundaries, Privacy Enhancing Technologies will have a breakout year in 2024.

Dr. Ellison Anne Williams, Enveil Founder and CEO

The digital era is in full swing and data is king. Organizations increasingly seek to balance value extraction and risk management, and the pace of change has left regulators and lawmakers scrambling to keep up. When such uncertainty reigns, organizations are forced to determine their own risk tolerance, a choice that often spans a broad range of internal stakeholders who are charged with overseeing privacy, security, and business enablement. In 2024, these groups will be driven to action by the need to unlock data value at scale and find that solutions will be delivered via technology. Privacy Enhancing Technologies (PETs), which have garnered significant attention from regulators, industry analysts, and global leaders over the past year, will be recognized as a key enabler. Known for their business-enabling and privacy-preserving capabilities, PETs allow organizations to securely leverage data across boundaries, such as jurisdictions and organizational silos, in ways that were not possible before. The timing is right — market demand is high and the technology is proven — for PETs to have a breakout year.