Excerpt:
Our globally connected world certainly isn’t lacking data. Whether extracting insights that lead to better-informed decisions, looking for competitive advantage or expanding inputs used for AI applications, data makes a difference. Business leaders understand that the ability to leverage broader, richer data sources leads to enhanced outcomes.
However, the ability to securely and privately utilize data assets from a wide range of sources — internal, third party, partner, commercial and open source — to unlock value without increasing organizational risk is a challenge on the minds of leaders across industries.
Privacy Enhancing Technologies, or PETs, are a family of technologies poised to disrupt the traditional approach to data usage by overcoming barriers rooted in privacy and security concerns. Grouped together for their unique ability to protect data in use throughout the processing lifecycle, the technologies in the PETs category have long been the subject of academic and enterprise-driven research, but are now being utilized to address real-world business problems at scale.
Data is only as valuable as the insights and advantages you can extract from it, and enabling data to be securely and privately used is where Privacy Enhancing Technologies shine. [...]
Read full article at TechFinitive.