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May 28, 2024

TechFinitive: Tech you need to know — Privacy Enhancing Technologies

In this article, Ellison Anne Williams writes about the unique value delivered by Privacy Enhancing Technologies and why IT and business leaders need to know and understand them.


Our globally connected world certainly isn’t lacking data. Whether extracting insights that lead to better-informed decisions, looking for competitive advantage or expanding inputs used for AI applications, data makes a difference. Business leaders understand that the ability to leverage broader, richer data sources leads to enhanced outcomes.

However, the ability to securely and privately utilize data assets from a wide range of sources — internal, third party, partner, commercial and open source — to unlock value without increasing organizational risk is a challenge on the minds of leaders across industries.

Privacy Enhancing Technologies, or PETs, are a family of technologies poised to disrupt the traditional approach to data usage by overcoming barriers rooted in privacy and security concerns. Grouped together for their unique ability to protect data in use throughout the processing lifecycle, the technologies in the PETs category have long been the subject of academic and enterprise-driven research, but are now being utilized to address real-world business problems at scale.

Data is only as valuable as the insights and advantages you can extract from it, and enabling data to be securely and privately used is where Privacy Enhancing Technologies shine. [...]

Read full article at TechFinitive.

2 | TechFinitive: Tech you need to know — Privacy Enhancing Technologies | Enveil | Encrypted Veil
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Enveil is a pioneering Privacy Enhancing Technology company protecting Data in Use. Enveil’s business-enabling and privacy-preserving capabilities change the paradigm of how and where organizations can leverage data to unlock value. Defining the transformative category of Privacy Enhancing Technologies (PETs), Enveil’s award-winning ZeroReveal® solutions for secure data usage, collaboration, monetization, and Secure AI protect the content of the search, analytic, or model while it's being used or processed. Customers can extract insights, cross-match, search, analyze, and leverage AI across boundaries and silos at scale without exposing their interests and intent or compromising the security or ownership of the underlying data. A World Economic Forum Technology Pioneer and Gartner Cool Vendor, Enveil is deployed and operational today, revolutionizing data usage in the global marketplace.
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