Our digital world is constantly producing and collecting data. Thanks to the proliferation of devices, sensors and the wide-reaching Internet of Things, there are very few activities that we haven’t figured out how to track.
This has given companies access to more data than ever before — and challenged them to find effective ways to meaningfully extract the value that will help improve outcomes and drive revenue. The increased visibility and use of data-hungry AI tools are making the ability to use data even more powerful.
It is easy to assume that the volume of data one possesses correlates with optimized results, however, the existence of data does not always guarantee an ability to unlock its value. There are many factors that determine if (and how much) value data can provide for an organization including costs to obtain, relevance, legality of use and an entity’s capacity to process and leverage the outcomes of their analysis.
In this article, we’ll highlight three barriers that can hinder an organization’s ability to effectively extract value from data: regulations, ownership and security concerns. [...]
Technology to the rescue
Breakthroughs in Privacy Enhancing Technologies (PETs), a family of technologies that enhance, enable and preserve the privacy of data throughout its processing lifecycle, are being increasingly utilized to overcome barriers around security, privacy and data ownership.
With PETs, organizations can extract value from data without compromising the privacy and security of the data assets or their interests.
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