In our global, digital economy, insights can come from anywhere. Organizations increasingly need to unlock value from data located across a collection of silos and boundaries — both inside and outside their walls. Business leaders need to leverage data from commercial sources, open-source datasets, and third-party consortiums, while also utilizing cross-boundary, internal assets where barriers relating to regulatory, legal, or security considerations limit data usage.
But, no matter the potential impact, every value-extraction effort must prioritize privacy and security. This foundational understanding should guide all decisions relating to data usage across any organization.
Privacy Enhancing Technologies (PETs) are changing the paradigm of how and where organizations can leverage data to unlock value. At its core, this category of technologies enable, enhance, and preserve the privacy of data throughout its lifecycle, securing the usage of data. PETs help engineer the trust needed to use data to its fullest potential — we think that’s worth celebrating on Data Privacy Day, and every day.
Using PETs, healthcare professionals, financial institutions, commercial enterprises, mission users, and other data-driven organizations can securely share and collaborate without compromising sensitive content or the privacy of the underlying assets. For AI use cases, PETs allow users to securely train and evaluate ML models using data sources across silos and boundaries, including cross-jurisdictional, third-party, and publicly-available datasets. This ability to securely leverage data wherever it resides improves outcomes through enhanced understanding, and drives faster and better informed decisions, even across the global patchwork of data regulations.
On this Data Privacy Day 2026, remember that privacy comes from protecting the data itself. Technology is ready to help us deliver on that promise by enabling organizations to securely and privately utilize data across silos and boundaries without compromise.
Want to learn more about how PETs can enable data privacy today? Check out these three articles:

