Recognizing Data Privacy Day

“Data Privacy Day serves as a crucial reminder of safeguarding sensitive information in an era where data dominates. As we navigate an increasingly interconnected world and transformative technologies such as AI grow their foothold in the digital economy, finding ways to protect data privacy and mitigate risk is essential.

Privacy Enhancing Technologies (PETs) enable, enhance, and preserve data privacy throughout its lifecycle, securing data usage and allowing users to capitalize on the power of AI without sacrificing privacy or security. Organizations that truly prioritize data will incorporate PETs as a foundational, business-enabling tool that will fortify data-driven capabilities and enable data to be leveraged securely across silos and boundaries.

This year’s Data Privacy Day theme is ‘take control of your data’, but that sentiment should not be limited to our personal data footprint. Businesses need to be proactive in their approach to data protection and commit to a future where PETs are woven into the very fabric of digital strategy. This will empower users to harness innovative tools, such as AI and Machine Learning, responsibly and securely, and in line with global regulations and compliance requirements.”

-- Dr. Ellison Anne Williams, Founder and CEO of Enveil