August 4, 2023

ITPro Podcast: Putting Privacy Enhancing Technologies to Use

This episode, CEO and founder of Privacy Enhancing Technology company Enveil, Ellison Anne Williams, to discusses the power of PETs

As the economy has become increasingly dependent on data, companies have sought to make more profit from mining user actions such as through loyalty schemes or social media interactions. 

But individual rights also have to be respected, and businesses have to follow strict data protection procedures.

Privacy Enhancing Technologies (PETs) are one method for companies to securely search through data to derive value – for example, a bank could search through customer data to expose fraudulent activity without putting the personal information of all the customers involved at risk.

This episode, Rory and Jane are joined by Ellison Anne Williams, CEO and founder of privacy-enhancing technology company Enveil, to discuss the dos and don’ts of data use, and how organizations can make use of PETs for enhanced data mining.

Listen to full podcast here.

ITPro Podcast: Putting Privacy Enhancing Technologies to Use
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Enveil is a pioneering Privacy Enhancing Technology company protecting Data in Use. Enveil’s business-enabling and privacy-preserving capabilities change the paradigm of how and where organizations can leverage data to unlock value. Defining the transformative category of Privacy Enhancing Technologies (PETs), Enveil’s award-winning ZeroReveal® solutions for secure data usage, sharing, collaboration, and monetization protect data while it's being used or processed. Customers can extract insights, cross-match, search, and analyze data assets at scale without ever revealing the content of the search itself, compromising the security or ownership of the underlying data, or exposing their interests and intent.
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