As the economy has become increasingly dependent on data, companies have sought to make more profit from mining user actions such as through loyalty schemes or social media interactions.
But individual rights also have to be respected, and businesses have to follow strict data protection procedures.
Privacy Enhancing Technologies (PETs) are one method for companies to securely search through data to derive value – for example, a bank could search through customer data to expose fraudulent activity without putting the personal information of all the customers involved at risk.
This episode, Rory and Jane are joined by Ellison Anne Williams, CEO and founder of privacy-enhancing technology company Enveil, to discuss the dos and don’ts of data use, and how organizations can make use of PETs for enhanced data mining.
Listen to full podcast here.