February 7, 2022

Information Age: Privacy Enhancing Technologies are Transforming Data Usage

In this article, Enveil CEO Ellison Anne Williams identifies three use cases that showcase the power of PETs.


"The family of technologies known as Privacy Enhancing Technologies, or PETs, has recently been attracting a lot of attention. In December, the UK and US announced a joint initiative aimed at advancing the PETs “to help mature and facilitate adoption of these promising technologies”. Last month, the UN joined in, launching a PETs Lab pilot focused on utilizing PETs to advance the security of international data sharing. These efforts echo the findings of industry analysts such as Gartner, who have identified these privacy-protection techniques as a Top Strategic Technology Trend for 2022.

While attention from such notable groups certainly raises visibility, the impact of PETs will ultimately be measured by the value delivered. Technology leaders may appreciate learning about innovation for the sake of advancing their own knowledge, but they will only invest time and resources in capabilities that solve real business problems. This requires use cases and applications that are practical, scalable, and ready to implement. And although many technologies in the PETs categories, such as secure multiparty computation, homomorphic encryption and differential privacy, have long been favorites among the academic and research communities, breakthroughs in recent years have moved the category from ‘theoretical, but promising’ to ‘business-ready’ — and it’s time for business and technology leaders to take notice."

Read the full article at Information Age.

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Enveil is a pioneering Privacy Enhancing Technology company protecting Data in Use. Enveil’s business-enabling and privacy-preserving capabilities for secure usage, collaboration, and monetization protect data while it's being used or processed – the 'holy grail' of data encryption. Defining the transformative category of Privacy Enhancing Technologies (PETs), Enveil’s homomorphic encryption-powered ZeroReveal® solutions allow organizations to securely derive insights, cross-match, search, and analyze data assets without ever revealing the contents of the search itself or compromising the security or ownership of the underlying data.
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