Data Privacy Day 2024

Taking place each year on January 28th, Data Privacy Day serves as a crucial reminder of the importance of safeguarding sensitive information in an era where data dominates. As we navigate an increasingly interconnected world and transformative technologies such as AI become a mainstay in the digital economy, finding ways to protect privacy and mitigate risk is essential.

This year’s Data Privacy Day theme was ‘take control of your data’ but that sentiment should not be limited to our personal data footprint. Businesses need to reevaluate their approach to data protection and commit to a future where privacy is woven into the very fabric of digital strategy, empowering users to harness innovative tools, such as AI and Machine Learning, responsibly and securely.

Privacy Enhancing Technologies (PETs) enable, enhance, and preserve data privacy throughout its lifecycle, securing data usage and allowing users to capitalize on the power of AI without sacrificing privacy or security. Organizations who truly prioritize privacy will incorporate PETs as a foundational, business-enabling tool that will fortify data-driven capabilities and enable data to be leveraged securely across silos and boundaries.