With today (28 January) marking Data Privacy Day – an annual event seeking to raise awareness and promote privacy and data protection best practices – industry experts have marked the occasion by presenting a range of views on the latest trends and challenges that have arisen since last year’s occasion.
– Dr Ellison Anne Williams, Founder and CEO of Enveil, comments, “Data Privacy Day serves as a crucial reminder to safeguard sensitive information in an era where data dominates. As we navigate an increasingly interconnected world and transformative technologies such as AI grow their foothold in the digital economy, finding ways to protect data privacy and mitigate risk will be essential.
“Privacy Enhancing Technologies (PETs) enable, enhance, and preserve data privacy throughout its lifecycle, securing data usage and allowing users to capitalise on the power of AI without sacrificing privacy or security. Organisations that truly prioritise data will incorporate PETs as a foundational, business-enabling tool that will fortify data-driven capabilities and enable data to be leveraged securely across silos and boundaries.
“This year’s Data Privacy Day theme is ‘Take control of your data’, but that sentiment should not be limited to our personal data footprint. Businesses need to be proactive in their approach to data protection and commit to a future where PETs are woven into the very fabric of digital strategy. This will empower users to responsibly and securely harness innovative tools, such as AI and Machine Learning, in line with global regulations and compliance requirements.”
Read the full Data Centre & Network News article here.
